proud_ionian Posted March 19, 2007 Share Posted March 19, 2007 source: MGN FORMER P&O chairman Lord Sterling has bought the assets of specialist cruise line Swan Hellenic, which operates "discovery" cruises, from Carnival Corporation for an undisclosed sum. He now plans to obtain a ship “of the highest standard” to sail under the Swan Hellenic house flag offering trips to the historical destinations in the Mediterranean and to Asia and Antarctica. Lord Sterling’s move follows Carnival’s decision to close down the brand and transfer its only ship, Minerva II, its Princess Cruises operation in April. The imminent end of the Swan Hellenic name stirred something of a controversy in the UK, prompting Lord Sterling to act. He is reported as saying: "Swan is a British institution and I have been thinking about trying to save it for some time. I have been inundated with people talking to me and urging me to do something." He added: "I cannot make any promises about how quickly we can start operating, because we need to find a suitable ship that is of the highest standard, but we will move as fast as we can." Link to comment Share on other sites More sharing options...
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